Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products

Gershman, Michael

ISBN 10: 0201567555 / ISBN 13: 9780201567557

Verlag: Da Capo Press, 1991

Beschreibung

The book is 100% readable but visibly worn, and damaged. This may include stains. tears, rips, folded pages, binding damage, dents, scuffs, scratches and sticker residue. The book also may contain heavy highlighting and notes. Most books listed do not fall under these conditions as we tend to underlist. If you would like a photo of your purchase,please contact us.

Bestandsnummer des Verkäufers 4JQZV100066O

Bibliografische Details

• Titel: Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
• Verlag: Da Capo Press
• Erscheinungsjahr: 1991
• Sprache: Englisch
• ISBN-10: 0201567555
• ISBN-13: 9780201567557
• Einband: Softcover
• Zustand: Acceptable

Über diesen Titel

Inhaltsangabe

Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O