The purpose of this book was to avail students of the many different reasons and back-stories equated with the advent of interaction design and its effect on our world. The main goal of this book is to help you take your first steps in that new direction.

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Patrick Aievoli started his career in 1978 as a designer for local editorial and advertising companies. In 1984, he became a promotional designer at McGraw-Hill. Professor Aievoli has been a full-time academic since 1988 when he left his position as senior designer, print promotion, at the McGraw-Hill Book Company for a teaching position at SUNY Farmingdale. During his time at McGraw-Hill Patrick helped in the creation of McGraw-Hill’s first interactive CD-ROM “Encyclopedia of Science and Technology” in 1987. In 1990 to 1996 Prof. Aievoli completed his thesis on “The Use of New Media in Higher Education” culminating in an interactive art history CDROM featuring core and dynamic content along with a simplified suite of online learning tools. In 1998 he became a full-time faculty member at LIU Post in Brookville, NY. He became the director of the campus’ Interactive Multimedia Arts graduate program in 1999 and has built the program from the start to its closing in 2018. He still teaches in the undergraduate design program. Prof. Aievoli has authored four books prior to “rock • paper • pixels”. Although he is a dedicated academic, Professor Aievoli is still involved in the online arena and has consulted for some of the NYC metro area’s largest media companies.

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