Role of Csr to Create Positive Positioning in Country Branding von Ishtiaq Ahmad Din Kashif Shahzad Aamir Sohail: New (2010)

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pp. 92.

Bestandsnummer des Verk�ufers 26128827931

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Bibliografische Details

Titel: Role of Csr to Create Positive Positioning in Country Branding
Verlag: VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG
Erscheinungsjahr: 2010
Sprache: Englisch
ISBN-10: 3838387422
ISBN-13: 9783838387420
Einband: Softcover
Zustand: New

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Inhaltsangabe

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary.

Rese�a del editor

There are many factors involve to create soft image of a country, but one factor which countries are not considering as a part of country's branding strategy is Corporate Social Responsibility. The purpose of our thesis to focus on relationship between CSR and country branding that how CSR helps to create soft image of a country. We also investigated the case of Pakistan that how CSR can play a role in branding Pakistan. As a result of our research we presented a model of relationship between CSR and country branding in general. Then we also presented a customize model for Pakistan. We have interpreted and analyzed the collected data together with the theories and thereafter drawn the conclusion that CSR is successfully adopted by many countries but not considered as part of country branding. As it is having vital role creating soft image of a country by having positive impact on society and environment, so it must be a part of country's branding program. To achieve this target, close collaboration of government and corporate sector is necessary.

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