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Bibliografische Details

Titel: The Routledge Handbook of Strategic Communication (Routledge Handbooks in Communication Studies)
Verlag: Routledge
Erscheinungsjahr: 2019
Sprache: Englisch
ISBN-10: 0367367734
ISBN-13: 9780367367732
Einband: Softcover
Zustand: acceptable

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Inhaltsangabe

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.

�ber die Autorin bzw. den Autor

Derina R. Holtzhausen is Dean and Professor in the College of Fine Arts & Communication at Lamar University, USA.

Ansgar Zerfass is Professor and Chair of Strategic Communication at Leipzig University, Germany, and Professor of Communication and Leadership at BI Norwegian Business School, Oslo, Norway. He is editor of the International Journal of Strategic Communication and has published more than 35 books and 340 articles, chapters and study reports in different languages so far.

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