STRATEGIC MANAGEMENT: FORMULATION,IMPLEMENTATION AND CONTROL

Pearce, John A.; Robinson, Richard B.

ISBN 10: 0071198687 / ISBN 13: 9780071198684

Verlag: McGraw-Hill, 2002

Beschreibung

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Bestandsnummer des Verkäufers ABNR-21000

Bibliografische Details

Titel: STRATEGIC MANAGEMENT: FORMULATION,...

Verlag: McGraw-Hill

Erscheinungsdatum: 2002

Einband: Hardcover

Zustand: New

Über diesen Titel

Inhaltsangabe:

STRATEGIC MANAGEMENT: FORMULATION, IMPLEMENTATION, AND CONTROL by JOHN A. PEARCE, 9780071198684

Reseña del editor:

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book. Pearce and Robinson’s Strategic Management, retains its high level of academic credibility and its market-leading emphasis on Strategic Practice. It continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 8th edition will continue its strategic alliance with Business Week, which will be seen in cases, illustration capsules, and woven into the text. The text and cases will include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.