STRUCTURING DESIGN: GRAPHIC GRIDS IN THEORY AND PR

Voelker, Ulysses

ISBN 10: 372120994X / ISBN 13: 9783721209945

Verlag: Arthur Niggli Verlag, 2019

Beschreibung

Bestandsnummer des Verkäufers 26378037112

Bibliografische Details

• Titel: STRUCTURING DESIGN: GRAPHIC GRIDS IN THEORY AND PR
• Verlag: Arthur Niggli Verlag
• Erscheinungsjahr: 2019
• Sprache: Englisch
• ISBN-10: 372120994X
• ISBN-13: 9783721209945
• Einband: Hardcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

In visual communication, contents are arranged, organized, and presented. Design laws and principles that are inherent to every medium ensure that from a distance a novel looks like a novel, an art catalogue like an art catalogue, and a magazine like a magazine. This publication, awarded with the TDC New York “Certificate of Typographic Excellence”, offers a compact mix of explanations, practical tips, and background information on the topic. At its centre is the grid as the most important design principle, whose function and application are thoroughly discussed. The grid allows a consolidated approach to a structured design like a blueprint that supports not only faster and easier reading but also better comprehension of information. In a second part, the author discusses the design process itself with answers to seemingly simple questions of what to observe when designing and the sequence of steps. Another chapter focuses on relevant theoretical aspects such as how method and intuition are correlated. The final section contains an extensive glossary.

Über die Autorin bzw. den Autor

Ulysses Voelker joined the University of Applied Sciences in Mainz in the year 2000 as a professor for typography and editorial design and co-founder of the research institute Designlabor Gutenberg. After graduating from the HfK Bremen, he initially worked as an art director before establishing his own companies. He received several awards for his work.