Sales Force Automation Using Web Technologies

Khandpur, Navtej (Kay),Wevers, Jasmine

ISBN 10: 0471191140 / ISBN 13: 9780471191148

Verlag: Wiley, 1997

Beschreibung

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Bibliografische Details

Titel: Sales Force Automation Using Web Technologies

Verlag: Wiley

Erscheinungsdatum: 1997

Einband: paperback

Zustand: Good

Über diesen Titel

Inhaltsangabe:

Book by Khandpur Navtej Kay Wevers Jasmine

Reseña del editor:

A complete guide to planning, implementing, and managing Web-based sales force automation systems Companies all over the world have discovered that the use of Web-based technologies can dramatically contribute to the effectiveness and efficiency of their sales force, and at the same time increase customer satisfaction. Yet, until now, there has not been one comprehensive guide for sales managers, Webmasters, and IT managers to get the sales process and technical know-how they need to successfully integrate automation technologies into their organizations' business processes. In this book, authors Kay Khandpur and Jasmine Wevers take you step-by-step through such key functions of the sales process as lead generation and qualification, sales calls, and customer relationship management, and demonstrate how each function can be automated using Web technologies. They present a comprehensive framework for planning and implementing SFA projects, and they review in depth some commercially available tools and technologies used in SFA, including a marketing encyclopedia system, a sales configuration system, a sales reporting system, and an entire sales force automation solution. The CD-ROM includes: HTML templates for key sales activities such as lead generation, lead qualification, sales configuration, and more A template for a Request for Proposal for sales force automation tools SFA product information and demonstration software from leading vendors Visit our Web site at www wiley.com/compbooks/