Sales Forecasting Management: A Demand Management Approach

John T. Mentzer

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Sprache: Englisch

Verlag: SAGE Publications Inc, United States, Thousand Oaks, 2005

1412905710 / 9781412905718

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Artikelbeschreibung des Verkäufers

Incorporating 25 years of sales forecasting management research with more than 400 companies, Sales Forecasting Management, Second Editionis the first text to truly integrate the theory and practice of sales forecasting management. This research includes the personal experiences of John T. Mentzer and Mark A. Moon in advising companies how to improve their sales forecasting management practices. Their program of research includes two major surveys of companies sales forecasting practices, a two-year, in-depth study of sales forecasting management practices of 20 major companies, and an ongoing study of how to apply the findings from the two-year study to conducting sales forecasting audits of additional companies. The book provides comprehensive coverage of the techniques and applications of sales forecasting analysis, combined with a managerial focus to give managers and users of the sales forecasting function a clear understanding of the forecasting needs of all business functions. New to This Edition: The authors well-regarded Multicaster software system demo, previously available on cassette, has been updated and is now available for download from the authors Web site New insights on the critical area of qualitative forecasting are presented The results of additional surveys done since the publication of the first edition have been added The discussion of the four dimensions of forecasting management has been significantly enhanced Significant reorganization and updating has been done to strengthen and improve the material for the second edition. Sales Forecasting Management is an ideal text for graduate courses in sales forecasting management. Practitioners in marketing, sales, finance/accounting, production/purchasing, and logistics will also find this easy-to-understand volume essential. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. …

Bestandsnummer des Verkäufers GOR010010566

Titel
Sales Forecasting Management: A Demand Management Approach
Autor
John T. Mentzer
Verlag
SAGE Publications Inc, United States, Thousand Oaks
Erscheinungsjahr
2005
Zustand
Very Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1412905710
ISBN-13
9781412905718
Auflage
2. Auflage
Artikelgewicht
617 Gramm
Abmessungen
152.0 x 228.0

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