Sales Management: Analysis and Decision Making

Ingram, Thomas N.; LaForge, Raymond W.; Avila, Ramon A.; Schwepker Jr, Charles H.; Williams, Michael R.

ISBN 10: 1032426357 / ISBN 13: 9781032426358

Verlag: Routledge (edition 11), 2024

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Inhaltsangabe:

This eleventh edition of Sales Management continues the tradition of blending the most recent sales management research with the real-life "best practices" of leading sales organizations and sales professionals.

Über die Autorin bzw. den Autor:

Thomas N. Ingram is a Department Chair Emeritus and Professor of Marketing Emeritus at Colorado State University, USA.

Raymond W. LaForge is the Brown-Forman Professor of Marketing Emeritus at University of Louisville, USA.

Ramon A. Avila is the George and Frances Ball Distinguished Professor of Marketing Emeritus and the founding director of the Center for Professional Selling at Ball State University, USA.

Charles H. Schwepker, Jr. is the Randall and Kelly Harbert Distinguished Marketing Professor at University of Central Missouri, USA.

Michael R. Williams is the American Floral Services Chair in Marketing and Professor of Marketing at Oklahoma City University, USA, and Professor of Marketing Emeritus at Illinois State University, USA.

Bibliografische Details

Titel: Sales Management: Analysis and Decision ...
Verlag: Routledge (edition 11)
Erscheinungsdatum: 2024
Einband: Paperback
Zustand: As New
Auflage: 11.