Sales Promotion (Marketing Science Institute (MSI) Relevant Knowledge Series) (Relevant knowledge series)

Scott A Neslin

ISBN 10: 0965711412 / ISBN 13: 9780965711418

Verlag: Marketing Science Institute, 2002

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Inhaltsangabe:

Offers an overview of the field of promotions: how promotions affect sales and profits, types of sales promotions, the interaction of promotion and advertising, and future research.

With a practical orientation grounded in rigorous scholarship, this monograph is intended to be a resource to both academics and businesspeople.

Über die Autorin bzw. den Autor: Scott A. Neslin is the Albert Wesley Fry Professor of Marketing at the Amos Tuck School of Business, Dartmouth College.

Bibliografische Details

Titel: Sales Promotion (Marketing Science Institute...
Verlag: Marketing Science Institute
Erscheinungsdatum: 2002
Einband: paperback
Zustand: Very Good