Satisfaction Guaranteed: Life and Death of a Sales Nation

Frankel, Ernst G.

ISBN 10: 1481776681 ISBN 13: 9781481776684

Verlag: AuthorHouse, 2013

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Inhaltsangabe:

This book is a critical review of the problems that caused America's decline in economic, strategic, and cultural leadership. How American Salesmanship and Marketing Doomed Its Economy and Leadership Role By Encouraging Unfettered Consumption and Debt while Undermining Growth and Social Justice

SATISFACTION GUARANTEED

Life and Death of a Sales Nation

By ERNST G. FRANKEL

AuthorHouse

Preamble................................................................... ix
Introduction............................................................... xi
America's False Reality.................................................... 1
America—Where Nearly Everything and Everybody is for Sale.................. 4
American Advertising....................................................... 7
America's Self-Immolation and Indulgence................................... 11
America's Charity Marketing................................................ 14
America's Obsession with Marketing, Sales, and Consumption................. 16
America: "Land of Opportunity"............................................. 18
Social Networking.......................................................... 20
America's Corrupting Political System...................................... 22
Political Salesmanship..................................................... 24
Marketing and Advertising Legal Services................................... 27
American Advertising Effectiveness......................................... 29
Effectiveness of Advertising Communications................................ 32
Cyber Ads and False Advertising............................................ 34
America Has Become a Country where Nothing and Nobody Works in the Public 
Interest, Particularly in Sales............................................ 36
Over-pricing to Make Buyers Feel They are Getting a Bargain................ 38
American Marketing and Made in America..................................... 40
America's Customer Disservice.............................................. 42
America's Production....................................................... 44
America's Super Rich Shopping and Spending Epidemic........................ 46
America's Drinking Water Sales............................................. 48
American Diet Marketing.................................................... 50
American Sales Inventiveness and Technology Development.................... 52
America's Innovation and Inventiveness in Marketing........................ 54
Consumption as an Economic Locomotive...................................... 56
Elderly Marketing.......................................................... 58
Typical Drug User Notice................................................... 61
The American Gift Card Business Racket..................................... 62
Groupons and Other Electronic Marketing Tools.............................. 63
Costs of American Marketing and Advertising................................ 65
Making Advertising, Marketing, and Sales All Social........................ 68
Additional Social Media Drawbacks.......................................... 71
Selling Life Insurance..................................................... 73
Big Brother is Watching You................................................ 74
Costs of Social Media...................................................... 76
Marketing Insurance........................................................ 78
Marketing Education........................................................ 80
Class Action and Legal Services............................................ 82
Pharmaceutical and Healthcare Marketing.................................... 86
Debt and Assumed Debt Collection........................................... 88
Financial Services and Investment Marketing................................ 90
Sales of Sub-prime Mortgages and Other Government Approved Instruments..... 92
Selling America to Itself.................................................. 95
A Casualty of the Sales Nation Might be Free Journalism.................... 97
America's Tax System....................................................... 99
Too Big to Exist........................................................... 100
Jobs and Marketing......................................................... 102
No Bonus for Albert Einstein............................................... 104
When Working for a Living and Producing is Outmoded........................ 106
Why America Needs a National Consumption Tax............................... 109
Impact of Sales and Marketing on U.S. Economy.............................. 111
People's Rights and Properties............................................. 113
Protecting Privacy and Personal Information................................ 116
Banking System for the Poor................................................ 118
Selling National Assets.................................................... 119
Merchant Nation............................................................ 121
Buy American Preference—Rebuilding our National Pride...................... 123
American's Government for Sale............................................. 126
Coming Back to Reality..................................................... 128
The Unsuccessful War on Drugs.............................................. 130
Prisons in America......................................................... 132
Selling America in Congress (Congressional Rotating Doors)................. 134
Making People Proud of America—Again....................................... 136
Cures for America's Ills................................................... 138
American Support for Arts and Culture...................................... 140
Sales, Advertising, Economic Growth and Health in America.................. 142
Misleading Pricing......................................................... 144
American Gun Sales and Sales Organizations................................. 145
American Political Salesmanship............................................ 147
Government Role and Economic...

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Bibliografische Details

Titel: Satisfaction Guaranteed: Life and Death of a...
Verlag: AuthorHouse
Erscheinungsdatum: 2013
Einband: Softcover
Zustand: New

Satisfaction Guaranteed: Life and Death of a Sales Nation

Frankel, Ernst G.

Beschreibung

Inhaltsangabe:

SATISFACTION GUARANTEED

Life and Death of a Sales Nation

AuthorHouse

Contents

Bibliografische Details

Beste Suchergebnisse bei AbeBooks

Preamble...................................................................	ix
Introduction...............................................................	xi
America's False Reality....................................................	1
America—Where Nearly Everything and Everybody is for Sale..................	4
American Advertising.......................................................	7
America's Self-Immolation and Indulgence...................................	11
America's Charity Marketing................................................	14
America's Obsession with Marketing, Sales, and Consumption.................	16
America: "Land of Opportunity".............................................	18
Social Networking..........................................................	20
America's Corrupting Political System......................................	22
Political Salesmanship.....................................................	24
Marketing and Advertising Legal Services...................................	27
American Advertising Effectiveness.........................................	29
Effectiveness of Advertising Communications................................	32
Cyber Ads and False Advertising............................................	34
America Has Become a Country where Nothing and Nobody Works in the Public Interest, Particularly in Sales............................................	36
Over-pricing to Make Buyers Feel They are Getting a Bargain................	38
American Marketing and Made in America.....................................	40
America's Customer Disservice..............................................	42
America's Production.......................................................	44
America's Super Rich Shopping and Spending Epidemic........................	46
America's Drinking Water Sales.............................................	48
American Diet Marketing....................................................	50
American Sales Inventiveness and Technology Development....................	52
America's Innovation and Inventiveness in Marketing........................	54
Consumption as an Economic Locomotive......................................	56
Elderly Marketing..........................................................	58
Typical Drug User Notice...................................................	61
The American Gift Card Business Racket.....................................	62
Groupons and Other Electronic Marketing Tools..............................	63
Costs of American Marketing and Advertising................................	65
Making Advertising, Marketing, and Sales All Social........................	68
Additional Social Media Drawbacks..........................................	71
Selling Life Insurance.....................................................	73
Big Brother is Watching You................................................	74
Costs of Social Media......................................................	76
Marketing Insurance........................................................	78
Marketing Education........................................................	80
Class Action and Legal Services............................................	82
Pharmaceutical and Healthcare Marketing....................................	86
Debt and Assumed Debt Collection...........................................	88
Financial Services and Investment Marketing................................	90
Sales of Sub-prime Mortgages and Other Government Approved Instruments.....	92
Selling America to Itself..................................................	95
A Casualty of the Sales Nation Might be Free Journalism....................	97
America's Tax System.......................................................	99
Too Big to Exist...........................................................	100
Jobs and Marketing.........................................................	102
No Bonus for Albert Einstein...............................................	104
When Working for a Living and Producing is Outmoded........................	106
Why America Needs a National Consumption Tax...............................	109
Impact of Sales and Marketing on U.S. Economy..............................	111
People's Rights and Properties.............................................	113
Protecting Privacy and Personal Information................................	116
Banking System for the Poor................................................	118
Selling National Assets....................................................	119
Merchant Nation............................................................	121
Buy American Preference—Rebuilding our National Pride......................	123
American's Government for Sale.............................................	126
Coming Back to Reality.....................................................	128
The Unsuccessful War on Drugs..............................................	130
Prisons in America.........................................................	132
Selling America in Congress (Congressional Rotating Doors).................	134
Making People Proud of America—Again.......................................	136
Cures for America's Ills...................................................	138
American Support for Arts and Culture......................................	140
Sales, Advertising, Economic Growth and Health in America..................	142
Misleading Pricing.........................................................	144
American Gun Sales and Sales Organizations.................................	145
American Political Salesmanship............................................	147
Government Role and Economic...

Satisfaction Guaranteed: Life and Death of a Sales Nation

Frankel, Ernst G.

Beschreibung

Beschreibung:

Inhaltsangabe:

SATISFACTION GUARANTEED

Life and Death of a Sales Nation

AuthorHouse

Contents

Bibliografische Details

Beste Suchergebnisse bei AbeBooks