Scaling Innovation (Hardcover)

Madhavan Ramanujam

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Sprache: Englisch

Verlag: John Wiley & Sons Inc, New York, 2025

1119633060 / 9781119633068

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Hardcover. You've built a great productnow what? The brutal truth: most startups and scale-ups don't fail because of bad products. They fail because they never figure out how to grow fastand profitably. Some chase market share at all costs, burning cash on customers who won't pay enough to sustain the business. Others over-monetize too soon, pushing away the customers they need to reach scale. Still others obsess over customer loyalty, missing larger markets and monetization potential. And then there are those who assume a great product will sell itself, only to realize too late that pricing, packaging, positioning and value selling matter just as much. The true winners take a different approach. They adopt a Profitable Growth Mindset, refusing to choose between market expansion and monetizationinstead, they dominate both. Instead of relying on instinct or momentum, they architect growth with precision, making every move count towards building enduring value. In this highly-anticipated sequel to Monetizing Innovation, Madhavan Ramanujam and Eddie Hartman unveil a battle-tested playbook for architecting profitable growth. Drawing from their experience advising over 400 companiesincluding 50+ unicornsthe authors dissect both legendary successes and costly failures. Packed with real-world case studies, hard-hitting insights, and nine breakthrough strategies, Scaling Innovation reveals how founders, executives, and investors need to navigate the critical transition from product-market fit to building an enduring, high-value business. If you want to scale smartly, outmaneuver competition, and unlock exponential revenue, this book will show you how. Inside, you'll learn: Why the single-engine strategy dooms so many businessesand how to avoid itHow to create outcome and usage-based monetization modelsThe secrets to mastering value messagingand getting customers to pay what you're worthMastering sales negotiationsgive and get strategies to close faster, better and more oftenHow to stop churn before it happens, maximize upsells, and handle price increases with confidenceThe essential tactics for balancing market share and wallet sharewithout losing momentum If Monetizing Innovation taught you how to build a great product, Scaling Innovation will teach you how to build a great businessone that thrives, scales, and creates real enterprise value. Read it. Apply it. Build something that lasts. "In Scaling Innovation, the expert team behind the widely read Monetizing Innovation delivers yet another groundbreaking book that demonstrateshow to get customers, earn a profit from them, and keep them coming back to your company for more. You'll find specific tactics from a playbook that has helped real organizations meet and exceed their revenue targets"-- Provided by publisher. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.…

Bestandsnummer des Verkäufers 9781119633068

Titel
Scaling Innovation (Hardcover)
Autor
Madhavan Ramanujam
Verlag
John Wiley & Sons Inc, New York
Erscheinungsjahr
2025
Zustand
new
Einband
Hardcover
Sprache
Englisch
ISBN-10
1119633060
ISBN-13
9781119633068

Grand Eagle Retail

Bensenville, IL, USA

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Verkäufer:in bei AbeBooks seit 12. Oktober 2005

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