Here is the essential how-to guide for communicating scientific research and discoveries online, ideal for journalists, researchers, and public information officers looking to reach a wide lay audience. Drawing on the cumulative experience of twenty-seven of the greatest minds in scientific communication, this invaluable handbook targets the specific questions and concerns of the scientific community, offering help in a wide range of digital areas, including blogging, creating podcasts, tweeting, and more. With step-by-step guidance and one-stop expertise, this is the book every scientist, science writer, and practitioner needs to approach the Wild West of the Web with knowledge and confidence.

�ber die Autorin bzw. den Autor

Christie Wilcox blogs at Science Sushi, hosted by Discover. Bethany Brookshire writes Scicurious, hosted by Science News, and Eureka! Lab, hosted by Society for Science & the Public. Jason G. Goldman has written blogs for Scientific American, Conservation Magazine, Earth Touch News, io9, and more.

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