"Scientific Advertising" In The 21st Century: An Introduction To Timeless Principles For Success In Advertising And Marketing

Francis, Kevin

ISBN 10: 1497413389 / ISBN 13: 9781497413382

Verlag: CreateSpace Independent Publishing Platform, 2014

Beschreibung

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.

Bestandsnummer des Verkäufers M01497413389-V

Bibliografische Details

• Titel: "Scientific Advertising" In The 21st Century: An Introduction To Timeless Principles For Success In Advertising And Marketing
• Verlag: CreateSpace Independent Publishing Platform
• Veröffentlichungsdatum: 2014
• Sprache: Englisch
• ISBN-10: 1497413389
• ISBN-13: 9781497413382
• Bindung: Softcover
• Zustand: very good

Über diesen Titel

Inhaltsangabe

"Scientific Advertising" by Claude Hopkins is probably one of the most important books on advertising and marketing ever written. Hopkins laid out the foundation principles of what we now call direct response (or simply direct) marketing. With this approach you can stop wasting money on ads that don't work and instead start making higher sales and bigger profits like clockwork. Hopkins changed marketing and advertising from a hopeful gamble to a predictable science. In this primer and introduction you'll discover the secrets in the original first 5 chapters from "Scientific Advertising" along with an insightful commentary from professional copywriter Kevin Francis of MaximumResultsCopywriting.com.