Scientific Advertising

Hopkins, Claude C.

ISBN 10: 1616403934 / ISBN 13: 9781616403935

Verlag: Cosimo Inc, 2010

Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Bestandsnummer des Verkäufers ZEV.1616403934.VG

Inhaltsangabe:

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: ¿ how advertising laws are established ¿ the importance of just salesmanship ¿ why businesses must offer service ¿ mail order advertising: what it teaches ¿ what makes headlines effective ¿ understanding customer psychology ¿ how to use art in advertising ¿ how to use samples ¿ the best way to test campaigns ¿ the impact of negative advertising ¿ and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

Bibliografische Details

Titel: Scientific Advertising
Verlag: Cosimo Inc
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: very_good