Scripted: Custom Lettering In Graphic Design (Hardcover)

Wang Shaoqiang

ISBN 10: 8417084029 / ISBN 13: 9788417084028

Verlag: Hoaki Books S.L., Barcelona, 2017

Beschreibung

Hardcover. Within the world of graphic design, lettering is basically illustrating with words, phrases or numbers in order to convey unique visual personality to our message. After decades of using software as their exclusive work tool, graphic designers today are re-discovering the creative and expressive power of handmade letters: lettering has a distinctive visual and physical effect, and provides endless possibilities of expressing ideas through a more artful use of type, texture and volume. This results in more personal, timeless effects and a richer aesthetic experience. Scripted collects a wide diversity of proposals produced by graphic designers and typographers from around the world using custom lettering. AUTHOR: Wang Shaoqiang is a professor and graduate supervisor at the Guangzhou Academy of Fine Arts (China). He is a prolific editor whose titles focus on international design, architecture, branding, communication, trends, and culture, and he is also the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies, and organisations, and he has been a jury member for China's most prestigious design and illustration awards. Mr. Wang is also director of the Guangdong Museum of Art and professor and doctoral supervisor at the College of Arts and Humanities of the Macau University of Science and Technology. Re-discovering the creative and expressive power of handmade letters with these proposals produced by graphic designers from around the world. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Bestandsnummer des Verkäufers 9788417084028

Bibliografische Details

• Titel: Scripted: Custom Lettering In Graphic Design (Hardcover)
• Verlag: Hoaki Books S.L., Barcelona
• Veröffentlichungsdatum: 2017
• Sprache: Englisch
• ISBN-10: 8417084029
• ISBN-13: 9788417084028
• Bindung: Hardcover
• Zustand: new

Über diesen Titel

Inhaltsangabe

Scripted reúne una amplia variedad de proyectos de letras y elementos gráficos dibujados a mano por artistas gráficos y tipógrafos de todo el mundo. El libro se divide en tres partes: Letras, que muestra los procesos manuales del lettering; Lettering en objetos, que ofrece una amplia variedad de posibilidades de aplicar los diseños a objetos tan diversos como bicicletas, botellas o invitaciones; y finalmente, Lettering en el espacio, que presenta proyectos de lettering aplicados a espacios como vallas publicitarias, murales, etc. Scripted aporta una rica muestra de ejemplos inspiradores aplicados a proyectos gráficos de muy distintas tipologías, y se centra en la producción y creación de letras y símbolos así como en la aplicación de éstos a distintas plataformas, lo que demuestra la increíble versatilidad de este arte y proporciona un valor único al libro.

Über die Autorin bzw. den Autor

Wang Shaoqiang es profesor en GAFA, Academia de Bellas Artes en Guangzhou, China. También es editor de la renombrada revista Design 360°, Asia-Pacific Design. Ha impartido clases en varias Academias de Arte y Universidades de China y Hong Kong.