Selected Issues in Global Health Communications

ISBN 10: 1789237890 / ISBN 13: 9781789237894

Verlag: Intechopen, 2018

In. Bestandsnummer des Verkäufers ria9781789237894_new

Inhaltsangabe:

This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter.

Bibliografische Details

Titel: Selected Issues in Global Health ...
Verlag: Intechopen
Erscheinungsdatum: 2018
Einband: Hardcover
Zustand: New