Sell What You Sow!: The Grower?s Guide to Successful Produce Marketing

Gibson, Eric

ISBN 10: 0963281402 / ISBN 13: 9780963281401

Verlag: New World Publishing, 2005

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Inhaltsangabe:

The definitive book on high-value produce marketing for farmers and market gardeners, this book delivers hands-on information for becoming a master marketer. Topics covered include marketing plans; promotion and advertising; processed products; customer service; merchandising; pricing strategies; rules, regulations, and insurance; selecting crops for maximum return; and selling through venues such as farmers’ markets, restaurants, roadside markets, pick-your-own operations, rural recreation farms, subscription farming, mail-order and retail outlets, and specialty wholesale channels.

Über die Autorin bzw. den Autor:

Eric Gibson is a journalist whose articles have appeared in dozens of agriculture trade journals and the coauthor of The New Farmers' Market.

Bibliografische Details

Titel: Sell What You Sow!: The Grower?s Guide to ...
Verlag: New World Publishing
Erscheinungsdatum: 2005
Einband: Paperback
Zustand: Very Good