Selling to the New Elite: Discover the Secret to Winning over Your Wealthiest Prospects

Taylor, Jim,Kraus, Stephen,Harrison, Doug,Besio, Chip

ISBN 10: 0814416535 / ISBN 13: 9780814416532

Verlag: Amacom Books, 2011

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Inhaltsangabe:

Explains how salespeople and marketers can make loyal customers of the modern-day wealthy and elite, revealing what the truly rich really want.

Über die Autorinnen und Autoren: Jim Taylor is Vice Chairman of Harrison Group, one of the country's most respected marketing firms, and a widely recognized marketing expert and speaker. His clients include American Express, Chanel, UBS Private Wealth Management, and Neiman Marcus. He live in Waterbury, Connecticut.
Stephen Kraus is former Vice President of Harrison Group, where he provided senior leadership to the company's wealth consultancy. He lives in San Francisco, California.
Doug Harrison founded Harrison Group in 1996 and has developed branding strategies for companies such as Coco-Cola, Microsoft, Under Armour, Four Seasons, and Cayman Islands Department of Tourism. He lives in Waterbury, Connecticut.

STEPHEN KRAUS is vice president of Harrison Group, where he provides senior leadership to the company’s wealth consultancy.

JIM TAYLOR is vice chairman of Harrison Group, one of the country’s most respected marketing firms, and a widely recognized marketing expert. His clients include American Express, Chanel, UBS Private Wealth Management, and Neiman Marcus.

DOUG HARRISON founded Harrison Group in 1996 and has developed branding strategies for Coca-Cola, Microsoft, Louis Vuitton, Four Seasons, Bank of America, and other impressive companies. Taylor and Harrison are the authors of The New Elite.

Bibliografische Details

Titel: Selling to the New Elite: Discover the ...
Verlag: Amacom Books
Erscheinungsdatum: 2011
Einband: hardcover
Zustand: Very Good