Selling Today : Partnering to Create Value

Reece, Barry L., Ahearne, Michael L., Manning, Gerald L.

ISBN 10: 0132109867 ISBN 13: 9780132109864
Verlag: Pearson Education, Limited, 2011
Gebraucht Hardcover

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Extensive, real-world applications, carefully integrated with current personal selling concepts.

 

Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process.

 

As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople.

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Bibliografische Details

Titel: Selling Today : Partnering to Create Value
Verlag: Pearson Education, Limited
Erscheinungsdatum: 2011
Einband: Hardcover
Zustand: Very Good
Auflage: 12 Edition.

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