Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)

Fitzsimmons, James A.; Fitzsimmons, Mona J.

ISBN 10: 0070212171 / ISBN 13: 9780070212176

Verlag: McGraw-Hill College, 1993

Beschreibung

This book is in good condition with very minimal damage. Pages may have minimal notes or highlighting. Cover image on the book may vary from photo. Ships out quickly in a secure plastic mailer.

Bestandsnummer des Verkäufers RDV.0070212171.G

Bibliografische Details

• Titel: Service Management for Competitive Advantage (MCGRAW HILL SERIES IN MANAGEMENT)
• Verlag: McGraw-Hill College
• Erscheinungsjahr: 1993
• Sprache: Englisch
• ISBN-10: 0070212171
• ISBN-13: 9780070212176
• Einband: Hardcover
• Zustand: good

Über diesen Titel

Inhaltsangabe

James Fitzsimmons' 1982 McGraw-Hill text, "Service Operations Management", the first book on the topic, defined the field of service operations management. Fitzsimmons is now senior author of an all new 1994 service management text which sets the paradigm for service management for the 1990s. This junior/senior/graduate text is distinguished by its unique focus on service management for competitive advantage and by its integration of the author's first-hand experiences and research with numerous service firms. Its highly readable presentation is designed to appeal even to students with little business experience.