Services Marketing: Integrating Customer Focus Across the Firm (8th International Edition) ISBN : 9781266287152

Zeithaml, Valarie A.; Bitner, Mary Jo; Gremler, Dwayne D.; Mende, Martin

ISBN 10: 1260260526 / ISBN 13: 9781260260526

Verlag: McGraw Hill, 2023

Beschreibung

Brand New International Edition textbook. Some book may show sales disclaimer such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in US or Canada. Ship from Multiple Locations, including Asia , Hong Kong ,Taiwan , US or Canada depend on stock location.

Bestandsnummer des Verkäufers 002537

Bibliografische Details

• Titel: Services Marketing: Integrating Customer Focus Across the Firm (8th International Edition) ISBN : 9781266287152
• Verlag: McGraw Hill
• Erscheinungsjahr: 2023
• Sprache: Englisch
• ISBN-10: 1260260526
• ISBN-13: 9781260260526
• Einband: Soft cover
• Auflage: Internationale Ausgabe
• Zustand: New

Über diesen Titel

Inhaltsangabe

Zeithaml/Bitner/Gremler/Mende, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers.   

• Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. 

• New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. 

• New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. 

• McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.