The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors

Prince, Russ Alan; File, Karen Maru

ISBN 10: 0787900087 / ISBN 13: 9780787900083

Verlag: Jossey-Bass, 1994

Bestandsnummer des Verkäufers 0787900087-4-36826224

Inhaltsangabe:

Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach-a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.

Über die Autorin bzw. den Autor: RUSS ALAN PRINCE is president of Prince & Associates and one of the country's foremost experts on charitable giving. He is a pioneer in the study of the philanthropic motivations and behaviors of the affluent worldwide. He writes frequently for The Chronicle of Philanthropy and Trusts and Estates, and has authored numerous books on affluence and investing. KAREN MARU FILE is an associate professor of marketing in the Graduate School of Business at the University of Connecticut. Her principal areas of research are marketing for nonprofits, services marketing, and professional services marketing.

Bibliografische Details

Titel: The Seven Faces of Philanthropy: A New ...
Verlag: Jossey-Bass
Erscheinungsdatum: 1994
Einband: hardcover
Zustand: Fair