Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications

Lindquist, Jay

ISBN 10: 1426630506 / ISBN 13: 9781426630507

Verlag: Atomic Dog Pub Inc, 2008

Beschreibung

Excellent Condition.Excels in customer satisfaction, prompt replies, and quality checks.

Bestandsnummer des Verkäufers Scanned1426630506

Bibliografische Details

• Titel: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications, and Public Policy Implications
• Verlag: Atomic Dog Pub Inc
• Erscheinungsjahr: 2008
• Sprache: Englisch
• ISBN-10: 1426630506
• ISBN-13: 9781426630507
• Einband: Paperback
• Auflage: 4. Auflage
• Zustand: new

Über diesen Titel

Inhaltsangabe

Consumerism at its best! This up-to-date text focuses on consumer shopping, buying and consumption behavior topics looking at both domestic and international theory and examples. It is divided into sections on marketing foundations, consumer decision making, psychological and sociological influences on consumer decision making, and special topics relating to public policy, organizational buying and conducting research. The principles presented have application in not-for-profit and for-profit settings. A series of relevant cases are also included.