Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale

Sthlberg, Markus

ISBN 10: 0749464712 / ISBN 13: 9780749464714

Verlag: Kogan Page, 2012

The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Bestandsnummer des Verkäufers GOR007953241

Inhaltsangabe:

Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion. The second edition of Shopper Marketing has been fully updated to include a new forward by marketing guru Philip Kotler and 12 new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. New case studies from India, China, Brazil and Japan also add to the depth and breadth of the first edition.

Über die Autorinnen und Autoren: Markus Stahlberg is the CEO of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Ville Maila is the Planning Director of Phenomena Group Ltd. Phenomena Group was the first shopper marketing company to be founded in Europe.

Bibliografische Details

Titel: Shopper Marketing: How to Increase Purchase ...
Verlag: Kogan Page
Erscheinungsdatum: 2012
Einband: Paperback
Zustand: Very Good
Auflage: 2. Auflage