The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption. Dieser Artikel ist nicht verfügbar.The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption

SILVER WINNER, IBPA BENJAMIN FRANKLIN AWARDS & FINALIST, 2018 FOREWORD INDIES BOOK OF THE YEAR

Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution offers a “brilliant analysis of the disruptive effect that Amazon is having on the retail industry and how stores can fight back in order to survive,” according to Forbes’ Walter Loeb.

Amazon disrupts everything it touches and upends any market it enters. In the era of its game-changing dominance, how can any company compete?

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers’ expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. For some retailers, the changes will push customers permanently out of their reach—and their companies out of business.

In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at The Wharton School, examines the companies that have been most successful during this wave of change, and offers fresh insights into what we can learn from their ascendance.

Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:

• How did Amazon become the retailer of choice for a large portion of the US population, and how can other companies work with them or compete with them?
• How did Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how must they pivot to hold their leadership position today?
• How did Warby Parker make a dent in the once-untouchable Luxottica’s lucrative eyewear business, and what can that tell start-ups about how to unseat a Goliath?
• How did Sephora draw customers away from once-dominant department stores to become the go-to retailers for beauty products, and what can retailers learn from their success?
• How are luxury and fast-fashion retailers competing in the ever-changing, fickle world of fashion?

Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today’s—and tomorrow’s—retail environment.

“A brisk and thought-provoking anatomy of shopping in the 21st century.”
—Kirkus Reviews

“A must-read for anyone who aspires to reach customers today—and tomorrow.”
—Marc Lore, CEO, Walmart eCommerce US

“A masterful storyteller, Barbara Kahn expertly unpacks the strategies of today’s seemingly unbeatable retailers. An indispensable guide for anyone who has a product to sell.”
—Stuart Weitzman, Founder, Stuart Weitzman LLC
 

Barbara E. Kahn is the Patty and Jay H. Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. She served two terms as the director of the Jay H. Baker Retailing Center. Prior to rejoining Wharton in 2011, Barbara served as the dean and Schein Professor of Marketing at the School of Business Administration, University of Miami, Miami, Florida. Before becoming dean at UM, she spent 17 years at Wharton as Silberberg Professor of Marketing. She was also vice dean of the Wharton undergraduate program.

Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She has published more than 75 articles in leading academic journals. She is the author of The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption and Global Brand Power: Leveraging Branding for Long-Term Growth. She is also the coauthor of Grocery Revolution: The New Focus on the Consumer.

Barbara has been elected president of the Association for Consumer Research, elected president of the Journal of Consumer Research (JCR) Policy Board, and selected as a Marketing Science Institute trustee. She was also an associate editor at JCR, Journal of Marketing, and Marketing Science. She has recently been elected as a fellow for both the Association of Consumer Research and the Society of Consumer Psychology. Barbara received her PhD, MBA, and MPhil from Columbia University, and her BA from the University of Rochester.