Site Server 3.0, Personalization and Membership

The Web ist eine sich schnell verändernde, schnell wachsende Umgebung, und es gibt ständig wachsende Möglichkeiten für Unternehmen, die sie nutzen können. Die Herstellung webbasierter Lösungen in einer realisierbaren Zeitskala ist jedoch oft eine Herausforderung. Jede Web-Lösung für ein Unternehmen enthält wahrscheinlich eine Reihe verschiedener Technologien: Umgang mit Datenzugriff, Versand und so weiter. Anwendungen, die auf all diese verschiedenen Technologien zurückgreifen, können sehr komplex werden, aber die Anforderungen des Webs bedeuten, dass solche Anwendungen auch flexibel und skalierbar sein sollten. Da immer mehr Menschen mit dem Internet verbunden werden und Unternehmen größere Teile ihres Betriebs online stellen, kann Ihre Website ein höheres Verkehrsaufkommen erfahren als ursprünglich verabschiedet und es ist wichtig, dass Ihre Website mit der steigenden Nachfrage Schritt halten kann.

In dieser Art von Umgebung kann es eine teure Aufgabe sein, bei der Erstellung einer komplexen, skalierbaren Website von Grund auf neu zu beginnen. Site Server 3.0 gibt Ihnen einen Vorsprung bei der Zusammenstellung Ihrer Website und beim Aufbau einer skalierbaren Konfiguration. Site Server ist im Wesentlichen eine Sammlung von Tools, die eine Vielzahl von Funktionen abdecken: Inhaltsverwaltung, Suche und Indexierung, Einrichtung der Mitgliedschaft für Ihre Website und dann Personalisierung von Inhalten für diese Mitglieder und Analyse von Nutzungsmustern auf Ihrer Website, um nur einige der verfügbaren Optionen zu nennen. Mit Site Server 3.0 Commerce Edition haben Sie außerdem alle Tools zum Erstellen und Pflegen eines Online-Shops.

Möglicherweise möchten Sie nicht jedes mit Site Server bereitgestellte Tool verwenden oder jede Funktion implementieren, aber wenn Sie versuchen, eine integrierte, dynamische Site zu entwickeln, kann Site Server Ihnen ersparen, von Anfang an zu beginnen. Dieses Buch bietet eine Einführung in die Installation, Konfiguration und Verwendung von Site Server und hilft Ihnen, das Beste aus Ihrer Website herauszuholen.

Nick Apostolopoulos
Nick Apostolopoulos is a software consultant, developer, and trainer in San Diego, California. His company, A13 Digital Media, specializes in the design and development of Internet and Multimedia solutions, with a primary focus on E-Commerce applications using Site Server. He would like to make the following acknowledgements: To Jeremy Beacock, thank you for giving me this opportunity, in spite of all of the obstacles. To Chris Hindley, Joanna Mason, and Peter Jones, thank you for all of your patience during my struggle to complete this project. I am forever grateful.

Joey Bernal
Joey Bernal. Anthony (Joey) Bernal is the Director of Information Technology at Impact Performance, a performance improvement company based out of Minnetonka, Minnesota. Joey has worked for or provided consulting services to an array of business and government organizations worldwide including Electronic Data Systems (EDS), Price Waterhouse, the U.S. Dept. of Health, the U.S. Forest Service, Firstar, CNS, and Jostens. Joey has a B.S. in Computer Science and has several years experience teaching at the University level.

Steve Edens
Steve Edens is a principle consultant and developer for NetSail Internet Commerce, an Internet Service provider for Microsoft Site Server solutions. Prior to being a founding member of NetSail in 1996, Steve was a Manager and Systems Engineer for IBM for thirteen years focusing on Customer Relationship and Satisfaction systems. Steve teaches Electronic Commerce at the New England Institute of Technology and has a wonderful family with three children. In his spare time, if any, he likes to jog and ride his bicycle.

Robert Howard
Robert Howard is a Technical Evangelist for Microsoft's Developer Relations Group. He advises organizations on how best to implement Microsoft products, and he writes and reviews code and provides technical support to said organizations.

Stephen Howard
Stephen Howard is a Consultant/Developer with Breakaway Solutions, Inc. He is responsible for the development of Internet Applications, primarily using Microsoft technologies. Currently, he is working on an institutional investment research site using Microsoft Site Server. Prior to software development, Stephen pursued a career in telecommunications. Stephen is originally from the UK although he now lives and works in Philadelphia. He would like to thank Jeff Freedman and Gene Wenning for their invaluable assistance.

Mike Kendzierski
Mike Kendzierski, Director of Internet Services at USWeb/CKS Cornerstone brings extensive experience deploying and developing complex client-server and Internet e-commerce systems. Mike is a regular speaker at technical conferences such as Microsoft Explorer and ASPDevCon on topics ranging from e-commerce systems to systems design and network architecture for high performance web sites. Mike is also a published technical author with titles including Windows NT and BackOffice technologies such as Site Server and Internet Information Server. When he's not busy wandering the streets of the Upper East Side in NYC, you can find him at Barnes & Noble sipping coffee and reading magazines for free. Mike welcomes e-mail, and can be reached at mkendzierski@att.net.

Steven Livingstone
Steven Livingstone is based in Glasgow, Scotland and specializes in developing distributed web applications for business, as well as the creation of Electronic Commerce stores using Site Server and XML. He also maintains the citix.com and deltabiz.com web sites. He enjoys trying to learn other languages, travel and sport, especially watching Celtic (when they win). He would like to make the following acknowledgements: I would like to thank everyone I know for the patience they have shown while I was writing and my cat Rambo for the important code changes she made whilst constantly walking over the keyboard. I would also like to dedicate my section of the book to my Grandma and my late Grandad, Daniel O'Sullivan, who have always been an inspiration to me. I can be contacted at ceo@citix.com.

Craig McQueen
Craig is a Principal Consultant at Sage Information Consultants, Inc. His role at Sage is to guide clients in their adoption of Internet technologies into their existing business. Recently, he led an E-commerce implementation of Site Server at a major consumer electronics company. Previous to consulting, Craig led the development of two retail Internet products: InContext WebAnalyzer and InContent FlashSite. Craig has a Master of Science degree from the University of Toronto where he specialized in Human-Computer Interaction. He can code for hours at a time as long as he has good music to listen to.

Marco Tabini
Marco Tabini is an electronic commerce specialist based in Toronto, Canada. He provides custom solution for clients who desire to bring their business online, and writes about electronic commerce and Site Server on various publications. He is the author of "Professional Site Server 3" (Wrox Press, 1999).

Alex Toussaint
Alex Toussaint has been working with e-commerce Web applications for the past five years. He is currently working with Works.com and their new commerce site. Previous projects include sites for Motorola, Ziff Davis, and PCOrder. He also writes technical articles for different web sites including Microsoft MSDN. Most recent article is about credit card processing using MS Site Server 3.0 Commerce Edition. When not traveling to Brazil or Hawaii he can be seen in Austin, Texas. If you have any questions or comments he can be reached at netoz@yahoo.com.

Peter Watt
Peter Watt is a Principal Consultant in the Microsoft Solutions Group at Optimation, New Zealand's premier technical consultancy company. After a number of years as an IBM mainframe systems programmer, Peter's recent focus has been on the use of Windows NT in large enterprises. He is a specialist in the use of Internet technologies, with a particular interest in Directory Services and Public Key Infrastructures. Peter only tinkers with computers in his spare time. His real job involves trying to keep up with his soul mate Wilma and his five children. He also wants it known that he is the proud owner of a new Jeep Wrangler, and that those things really do go anywhere. You can reach Peter at peterw@optimation.co.nz.