Smartphone Start-ups | Navigating the iPhone Revolution

Claudio Giachetti

ISBN 10: 3319885235 / ISBN 13: 9783319885230

Verlag: Springer, 2018

Smartphone Start-ups | Navigating the iPhone Revolution | Claudio Giachetti | Taschenbuch | xiii | Englisch | 2018 | Springer | EAN 9783319885230 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 115379612

Inhaltsangabe:

Provides empirical case studies of start-ups in the smartphone industry

Explores the key factors that helped each featured start-up sustain growth and development

Uses Apple’s iPhone  as an example of creating a new market space in the mobile phone industry

Über die Autorin bzw. den Autor:

Claudio Giachetti is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including Academy of Management Journal, Strategic Management Journal, Research Policy, Strategic Organization, and Long Range Planning, among others.

Bibliografische Details

Titel: Smartphone Start-ups | Navigating the iPhone...
Verlag: Springer
Erscheinungsdatum: 2018
Einband: Taschenbuch
Zustand: Neu