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Inhaltsangabe: The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
About the Author: Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.
Buchbeschreibung Phaidon Press, 1996. Hardcover. Buchzustand: New. Buchnummer des Verkäufers SONG0714833282
Buchbeschreibung Phaidon Inc Ltd, 1996. Hardcover. Buchzustand: Good. Ex-library copy with usual markings. Buchnummer des Verkäufers mon0001583148
Buchbeschreibung Phaidon Press, 1998. Buchzustand: Good. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Buchnummer des Verkäufers GRP33954521
Buchbeschreibung Phaidon Press, 1998. Buchzustand: Very Good. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Buchnummer des Verkäufers GRP96100324
Buchbeschreibung Phaidon Inc Ltd. Hardcover. Buchzustand: Very Good. 0714833282 Large hardcover with dust jacket show only light edge wear. Text appears unmarked and binding is tight with only previous owner name on free page. Ships FAST!. Buchnummer des Verkäufers SKU1137523
Buchbeschreibung Phaidon Press Ltd., London, 1996. Black Cloth. Buchzustand: Very Good. Zustand des Schutzumschlags: Very Good. First Edition. 240 pages, colour & b/w illustrations, sources. Works from over 300 designers in the USA, Britain, Europe and Japan. Minor wear, soiling to dustjacket.  Size: 300mm. x 255mm. Book. Buchnummer des Verkäufers 012877
Buchbeschreibung London Phaidon Press 1996, 1996. FIRST EDITION Square 4to. clothbound hardback in dust jacket. 240pp., profusely illustrated in colour and b/w throughout. A clean copy with no previous owners' markings or inscriptions. Dust jacket not price-clipped. Light soiling and faint areas of fading to dust jacket. Overall VG in Good+ dust jacket. (Shelf 30) ISBN: 0714833282 NOTE: Heavy Book: (1.9 kg +) postage outside the UK might incur a surcharge** Pictures available upon request, if not already displayed here.** The shop is open 7 days a week. Over 20,000 books in stock - come and browse. PayPal, credit and most debit cards welcome. Books posted worldwide. For any queries please contact us direct. Buchnummer des Verkäufers 43848
Buchbeschreibung Phaidon Inc Ltd 1996-05, 1996. Hardcover. Buchzustand: good. 1st. 0714833282. Buchnummer des Verkäufers 726456
Buchbeschreibung Phaidon Press Ltd, London, 1996. Hard. Buchzustand: Very Good. Zustand des Schutzumschlags: Fair. Dustjacket is rather discoloured, somewhat soiled and worn. Some shelving wear to book, otherwise clean, flat and unmarked, Weight 1870g will incur additional postage costs. Buchnummer des Verkäufers 1612
Buchbeschreibung PHAIDON PRESS INC. Hardcover. Buchzustand: Good. Zustand des Schutzumschlags: Good. HARDCOVER Legendary independent bookstore online since 1994. Reliable customer service and no-hassle return policy. General. Book: USED, Good. Dust Jacket: Good. Bookseller Inventory # 01978071483328602. Buchnummer des Verkäufers 01978071483328602