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Inhaltsangabe: The best graphic design does more than capture attention and make the audience linger. It prolongs the encounter, compelling the reader not only to notice, but to remember. This book is about making graphics memorable by using witty thinking. It argues that ideas which happen in the mind, stay in the mind. Beryl McAlhone and David Stuart begin by explaining what wit is and how it works. They make the case for wit in graphic design, seeing humour as the shortest distance between two people. The different routes designers can take are explainedincluding ambiguity, missing links, substitution and double-takes - to clarify the options available at the start of an assignment. A Smile in the Mind documents the power of intellectual playfulness as it invades even the corporate heartland of annual reports and the dry territory of technical literature. Designers can refer to examples for every category of graphics, from direct mail to information graphics, and for a variety of sectors from leisure and the arts to manufacturing and the law. For the finale, witty designers answer the big question: how did they get the idea? They offer a peep into their private working methods, as they check out word lists, look at things sideways, or put several jobs on the table at once. Gathering together the best examples of graphic wit over the past three decades, A Smile in the Mind shows work from over 300 designers in the USA, Britain, Europe and Japan.
Über den Autor: Beryl McAlhone is a writer with a special interest in design. David Stuart is a founding member of the international design company The Partners.
Buchbeschreibung Phaidon Inc Ltd. Hardcover. Buchzustand: Good. Dust Cover Missing. Only lightly used. Book has minimal wear to cover and binding. A few pages may have small creases and minimal underlining. Buchnummer des Verkäufers G0714833282I3N01
Buchbeschreibung Phaidon Press Ltd, 1996. Softcover. Buchzustand: Very Good. Zustand des Schutzumschlags: Very Good. First Edition. Clean and tightly bound large format paperback original, no inscriptions, spine uncreased, appears little used, in a bright unclipped dustjacket. 240 pages, foreword by Edward de Bono, many colour illustrations in the text & on plates, notes, sources, index. Heavy book. Buchnummer des Verkäufers 58409
Buchbeschreibung Phaidon Press Ltd, London, 1996. Hard. Buchzustand: Very Good. Zustand des Schutzumschlags: Fair. 260mm x 300mm. Dustjacket is rather discoloured, somewhat soiled and worn. Some shelving wear to book, otherwise clean, flat and unmarked, Weight 1870g will incur additional postage costs. Buchnummer des Verkäufers 1612
Buchbeschreibung Phaidon Inc Ltd 1996-05, 1996. Hardcover. Buchzustand: good. 1st. 0714833282. Buchnummer des Verkäufers 726456
Buchbeschreibung Phaidon Inc Ltd, 1996. Hardcover. Buchzustand: Very Good. Buchnummer des Verkäufers P020714833282
Buchbeschreibung Phaidon Press Ltd 1996, 1996. New hardback. Fine and unread. Buchnummer des Verkäufers A151805
Buchbeschreibung Phaidon Inc Ltd, London, 1996. Hardcover. Buchzustand: Near fine condition. First Edition. 240 pages of text. Hardcover binding in almost new condition. Unclipped dustjacket with minor soiling and scuffing to the rear panel; attractive and protected in archival mylar. Illustrated in color. The text is clean and unmarked. First edition. Size: Folio. Buchnummer des Verkäufers 016096
Buchbeschreibung Phaidon Press, 1996. Hardcover. Buchzustand: New. Buchnummer des Verkäufers SONG0714833282
Buchbeschreibung Phaidon Inc Ltd, 1996. Hardcover. Buchzustand: New. Buchnummer des Verkäufers DADAX0714833282
Buchbeschreibung Phaidon Inc Ltd, 1996. Hardcover. Buchzustand: New. book. Buchnummer des Verkäufers 0714833282