The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise

MacMillan, Ian C.; Thompson, James D.

ISBN 10: 1613630328 / ISBN 13: 9781613630327

Verlag: Wharton School Press, 2013

Bestandsnummer des Verkäufers 1613630328-4-36777727

Inhaltsangabe:

Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.

Über die Autorin bzw. den Autor: <div><B>Ian (Mac) C. MacMillan</B> is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books <I>Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth,</I> and <I>Discovery Driven Growth.</I><BR><BR><B>James D. Thompson, PhD,</B> is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the <I>Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science,</I> and the <I>Research-Technology Management Journal.</I></div>

Bibliografische Details

Titel: The Social Entrepreneur's Playbook, Expanded...
Verlag: Wharton School Press
Erscheinungsdatum: 2013
Einband: paperback
Zustand: Fair