Social Influence and Consumer Behavior (Special Issues of Social Influence)

ISBN 10: 1848727712 / ISBN 13: 9781848727717

Verlag: Psychology Press, 2012

In. Bestandsnummer des Verkäufers ria9781848727717_new

Inhaltsangabe:

This collection of innovative essays examines the effects of social influence on consumer behavior processes and outcomes. The research focus is on social and consumer theory in helping to understand the interface between these two domains, with chapters investigating this interface from multiple perspectives thus providing diverse theoretical contributions to the discussion. This book was originally published as a special issue of the journal Social Influence.

Über die Autorin bzw. den Autor:

Daniel J. Howard is Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Amna Kirmani is Director of the PhD Program and Professor of Marketing in the Robert H. Smith School of Business at the University of Maryland, USA.

Priyali Rajagopal is Assistant Professor of Marketing in the Cox School of Business at Southern Methodist University, USA.

Bibliografische Details

Titel: Social Influence and Consumer Behavior (...
Verlag: Psychology Press
Erscheinungsdatum: 2012
Einband: Hardcover
Zustand: New