Social Innovation, Inc.: 5 Strategies for Driving Business Growth through Social Change

Saul, Jason

ISBN 10: 0470614501 / ISBN 13: 9780470614501

Verlag: Jossey-Bass, 2010

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00074407801

Inhaltsangabe:

Could Wal-Mart offer a better solution to healthcare than Medicaid? Could GE help reduce global warming faster than the Kyoto protocol?

Social Innovation, Inc. declares a new era where companies profit from social change. Leading corporations like GE, Wellpoint, Travelers and Wal-Mart are transforming social responsibility into social innovation and revolutionizing the way we think about the role of business in society. Based on four years of measuring the social strategies of America's leading corporations, Jason Saul lays out the five strategies for social innovation and offers a practical roadmap for how to get started.

• Explains the fundamental shift in the role of business in society, from social contract to social capital market
• Identifies the 5 social innovation strategies: submarket products and services, social points of entry, pipeline talent, reverse lobbying, and emotive customer bonding
• Offers step-by-step guidance for creating economic value through positive social change

Social Innovation, Inc. is about making social change work for the business, and in turn staying relevant in the new economy.

Über die Autorin bzw. den Autor:

JASON SAUL is one of the nation's leading experts on measuring social impact. He is a Lecturer of Social Enterprise at Northwestern's Kellogg School of Management and the CEO of Mission Measurement LLC, a strategy consulting firm that helps corporations, nonprofits, and the public sector measure and improve social impact.

For more information, please visit www.missionmeasurement.com

Bibliografische Details

Titel: Social Innovation, Inc.: 5 Strategies for ...
Verlag: Jossey-Bass
Erscheinungsdatum: 2010
Einband: Hardcover
Zustand: Very Good