Social Media: How to Engage, Share, and Connect, Fourth Edition

Luttrell, Regina

ISBN 10: 1538154420 / ISBN 13: 9781538154427

Verlag: Rowman & Littlefield Publishers, 2021

Paperback Book. Pages are still legible. Contains minimal underlining and or highlighting. Book shows signs of Use and Wear on Cover s - All Pages are still legible and in Acceptable Condition. Bestandsnummer des Verkäufers LACV.1538154420.A

Inhaltsangabe:

Updated to reflect the latest technological innovations and challenges, the fourth edition of Social Media: How to Engage, Share, and Connect helps students understand and successfully use today's social media tools as PR professionals and personal users.

Regina (Gina) Luttrell presents a thorough history of social media and pioneers of the field within chapters on specific subjects such as content-sharing, crisis communication, ethics, "sticky" social media, and strategic campaigns. This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals.

Features of the fourth edition include:
Chapter objectives and learning outcomesSocial Media Expert profilesTheory into Practice boxes#LRNSMPR (Learn Social Media and Public Relations) boxesComprehensive glossary of termsCoverage of additional social media channels (including Clubhouse and TikTok) and visual content in the social sphereNew appendix with social media guidelines template

Über die Autorin bzw. den Autor: Regina Luttrell is Senior Associate Dean and an Associate Professor of public relations at the S.I. Newhouse School of Public Communications at Syracuse University, USA. She is the author of numerous influential books, including Social Media: How to Engage, Share, and Connect and Social Media & Society. Her scholarship appears in leading journals such as the International Journal of Strategic Communication, Journal of Broadcasting & Electronic Media, and Case Studies in Strategic Communication.

Bibliografische Details

Titel: Social Media: How to Engage, Share, and ...
Verlag: Rowman & Littlefield Publishers
Erscheinungsdatum: 2021
Einband: Softcover
Zustand: acceptable
Auflage: 4. Auflage