Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

Blanchard, Olivier

ISBN 10: 0789747413 / ISBN 13: 9780789747419

Verlag: Que Publishing, 2011

Bestandsnummer des Verkäufers 0789747413-4-30903592

Inhaltsangabe:

Discover exactly how to manage and measure your social media efforts, understand your true ROI - and maximize it

The first book about social media written by a business executive for executives
Connects the dots between program development, integration, management, and business impact
Clearly explains how to effectively integrate Social Media into long-term business programs, short-term campaigns, and brand initiatives
Foreword by Chris Brogan, afterword by Guy Kawasaki

Social Media ROI shows exactly how to make social media work for business, measure the results, and optimize them. Globally renowned brand strategist and marketing executive Olivier Blanchard shows how to connect the dots between social media strategy, program development, integration with other short- and long-term initiatives, execution, and business impact - both financial and non-financial. Both a practical social media training tutorial and an A-Z desk reference, this book is organized to provide fast answers to specific questions -- ranging from defining metrics and organizational guidelines to earning followers and managing crises. Coverage includes: " Getting started: "listening before talking" " Aligning social communications to business goals " Planning for performance measurement " Managing F.R.Y. (Frequency, Reach and Yield) " Laying the operational groundwork for effective social media management " Integrating Social Media into long-term programs, short-term marketing campaigns, and any brand initiative " Using social media to deliver real-time customer support " Leveraging mobility and the "on-the-fly" social media culture Blanchard presents proven solutions and techniques for everyone with social media responsibilities in companies of all kinds, from startups and small businesses to the Fortune® 500.

Über die Autorin bzw. den Autor:

Olivier Blanchard is a brand strategist with 15 years of B-to-B and B-to-C marketing management experience ranging from manufacturing and distribution to new media and consumer goods. He manages BrandBuilder Marketing, a brand consulting and marketing management firm that helps companies combine traditional and new/social media, and the Red Chair Group, which delivers executive social media training worldwide.When he isn’t writing, speaking, or consulting, he can be found on his blog at www.thebrandbuilder.wordpress.com or on Twitter at www.twitter.com/thebrandbuilder. An avid triathlete, photographer, and travel junkie, Olivier lives in South Carolina with his wife, two children, and their roving pack of wild Chihuahuas.

Bibliografische Details

Titel: Social Media ROI: Managing and Measuring ...
Verlag: Que Publishing
Erscheinungsdatum: 2011
Einband: paperback
Zustand: Fair