Social Media, Technology, and New Generations: Digital Millennial Generation and Generation Z

ISBN 10: 1498550703 / ISBN 13: 9781498550703

Verlag: Lexington Books, 2022

In. Bestandsnummer des Verkäufers ria9781498550703_new

Inhaltsangabe:

This book builds on existing conversations surrounding millennials and media use by examining Generation Z's engagement with new media technologies and comparing it to that of millennials. Ahmet Atay and Mary Z. Ashlock have assembled this edited volume in which contributors focus on three interrelated areas: how millennials and Gen Z use new media technologies and platforms in different contexts; how they use media and what they do with it; and the relationship between the two generations and the media as media outlets attempt to use millennials and Gen Z as their targeted audience group. Through close analysis and comparison, this volume generates a richer discussion about the cultures of millennials and Gen Z and their complex relationship with media texts and platforms. Scholars of media studies, technology studies, communication, and sociology will find this book particularly useful.

Über die Autorinnen und Autoren:

Ahmet Atay is Professor and Chair of the Department of Communication Studies at University of Alabama at Birmingham, USA.
His research focuses on diasporic experiences and cultural identity formations; British and US soap operas, the usage of new media technologies in different settings; and the notion of home; representation of gender, sexuality, and ethnicity in media; queer and immigrant experiences in cyberspace, and critical communication pedagogies.

Mary Z. Ashlock is associate professor in the Department of Communication at the University of Louisville.

Michael G. Strawser is assistant professor of communication at the University of Central Florida.

Yi Wang is associate professor of history at Binghamton University.

Bibliografische Details

Titel: Social Media, Technology, and New ...
Verlag: Lexington Books
Erscheinungsdatum: 2022
Einband: Hardcover
Zustand: New