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Inhaltsangabe: When Southwest Airlines made its inaugural flight on June 18, 1971, experts predicted that the company wouldn’t last more than ninety days. Some thirty-two years later, Southwest is the beleaguered airline industry’s only profitable major company.
Money magazine has named Southwest Airlines’ common stock the premier investment of the last thirty years, with the runner-up, Wal-Mart, only a distant second.
Now Southwest’s founding president and CEO (1970–78), Lamar Muse, offers a definitive account of the airline’s scrappy beginning. The principles and practices that assured the company’s success were, largely, Muse’s own. Those same winning strategies continue to sustain the company through the market’s ups and downs.
During his school days in Palestine, Texas, Muse was known by the nickname "Ug," short for "ugly." He never earned a college degree. But with a brilliant and broad understanding of complex market forces, he bypassed "business as usual" to launch Southwest Airlines.
Lamar Muse established Southwest using clear, practical, timeless solutions. Likewise, in Southwest Passage, he delivers plain facts and informed opinions that replace convoluted outsider accounts of the company’s history. For anyone wondering how the air industry can renew itself, how Southwest achieved its dominance, or how business really works, this unique story has the answers.
Buchbeschreibung Eakin Press. PAPERBACK. Buchzustand: Good. 1571687394 Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Buchnummer des Verkäufers Z1571687394Z3
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. Includes supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Buchnummer des Verkäufers mon0001132052
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Used: Good. Buchnummer des Verkäufers SONG1571687394
Buchbeschreibung Buchzustand: Good. Southwest Passage: The Inside Story of Southwest Airlines' Formative Years. Buchnummer des Verkäufers Amz4677071
Buchbeschreibung Buchzustand: Good. Book Condition: Good. Buchnummer des Verkäufers 97815716873954.0
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Very Good. Buchnummer des Verkäufers P021571687394
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Good. Good condition, some are ex-library and can have markings. Buchnummer des Verkäufers GD-094-49-9094519
Buchbeschreibung Eakin Press, 2003. Paperback. Buchzustand: Like New. Buchnummer des Verkäufers P011571687394
Buchbeschreibung Eakin Press. PAPERBACK. Buchzustand: New. 1571687394 New Condition. Buchnummer des Verkäufers NEW6.0759722
Buchbeschreibung Eakin Press. PAPERBACK. Buchzustand: Fine. 1571687394 Like New Condition. Buchnummer des Verkäufers LN6.0759722