Start Your Startup Right: Business Posts from a Journeyman Entrepreneur. Dieser Artikel ist nicht verfügbar.Start Your Startup Right: Business Posts from a Journeyman Entrepreneur

You’ve got a brilliant business idea for a product or service. To move your idea from concept to reality, you need to acquire capital and start your own enterprise. There’s just one problem—you don’t know how to do that.

You could pursue a college degree in entrepreneurship, but time is money, and before you graduate, your competitors could be profiting from your idea. You’ll get quicker results by reading Start Your Startup Right, a comprehensive guide to commercializing your business idea.

Author and award-winning entrepreneur Gregory M. Coticchia, MBA, PC, brings over thirty years of experience to bear on the startup process. You’ll discover practical examples of what you should—and should not—do to get your new enterprise off the ground. You’ll also master business- and product-marketing strategies and learn the eight steps needed to attract customers and make sales. Along the way, you’ll read real-life examples illustrating the challenges and pitfalls of entrepreneurship.

Even if you’ve never taken a single business course, Start Your Startup Right will give you all the information you need to confidently launch your company and see your dreams transformed into a commercialized product, service, or business.

Gregory M. Coticchia, MBA, PC, founded four startups and was involved in the creation of fourteen more. He actively participated in raising over $73 million in venture capital, served as a CEO four times, and helped launch over a hundred products and solutions. He contributed to both LEGENT (now CA) and AXENT (now Symantec).

Coticchia has a degree in industrial engineering and an MBA from the University of Pittsburgh. He currently serves as the director of the University of Pittsburgh’s Startup Accelerator and Innovation Institute and is an executive in residence for software and information technology. He also teaches business courses at the university’s Katz School of Business.

A three-time finalist for the Ernst and Young Entrepreneur of the Year Award, Coticchia was named a distinguished graduate of the University of Pittsburgh (Katz) in 2006 and is a member of the Brentwood High School Hall of Fame.