One Stop Marketing

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ISBN 10: 1860720609 / ISBN 13: 9781860720604

Verlag: -, 1998

One Stop Marketing This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Bestandsnummer des Verkäufers 7719-9781860720604

Inhaltsangabe:

Marketing is a key aspect of any organization's success. There is also more to marketing than meets the eye: it is much more than advertising or selling. Rather, it is a whole approach to business, designed to give it direction to ensure continued success and profitability. Using the tried and tested "One Stop A-Z format", "One Stop Marketing" provides a practical introduction to marketing, demystifying the process, explaining individual techniques and demonstrating how the different elements of marketing interrelate. It also relates marketing to the wider context of other business functions and to the outside world of competition, markets and customers. Key themes include: How marketing influences business success (or failure), How planning and organisation form the basis of success, How an appeal is created for products and services, How the individual elements of the marketing mix play their part.

Bibliografische Details

Titel: One Stop Marketing
Verlag: -
Erscheinungsdatum: 1998
Einband: Paperback
Zustand: Very Good