Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life

Lisa Cron

347 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Random House USA Inc, 2021

1984857681 / 9781984857682

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Softcover

Zustand: Gebraucht - Befriedigend

EUR 5,50

 Versand gratis 
Versand innerhalb von USA

Anzahl: 1 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

"A practical, heartfelt manual for anyone who needs to change minds and actions. Lisa Cron shares the art of practical empathy with leaders who care enough to make a difference."-Seth Godin, author ofThe Practice A step-by-step guide to using the brain's hardwired need for story to achieve any goal, from the author ofWired for Story Whether you're pitching a product, saving the planet, or convincing your kids not to text and drive,story isn't just one way to persuade. It'stheway. It's built into the architecture of the brain, and has been since early humans gathered around the camp fire, trying to figure out how to outsmart the lion next door. In Story or Die, story coach Lisa Cron sets out to decode the power of story, first by examining how the brain processes information, translates it into narrative, and then guards it as if your life depends on it. Armed with that insight, she focuses on how to find your real target audience and then pinpoint their hidden resistance. Finally, she takes you, step-by-step, through the creation of your own story, one that allows your audience to overcome their resistance and take up your call to action, not because you told them to, but because they want to. That is the power of story. Use it wisely.…

Bestandsnummer des Verkäufers CIN1984857681G

Titel
Story or Die: How to Use Brain Science to Engage, Persuade, and Change Minds in Business and in Life
Autor
Lisa Cron
Verlag
Random House USA Inc
Erscheinungsjahr
2021
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
1984857681
ISBN-13
9781984857682

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei AbeBooks seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,76
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

SBYB, Inc.

900 Knell Rd
Montgomery, IL USA 60538