Strategic Alliances: Three Ways to Make Them Work (Memo to the CEO)

Steinhilber, Steve

ISBN 10: 1422125882 / ISBN 13: 9781422125885

Verlag: Harvard Business Review Press, 2008

The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine. Bestandsnummer des Verkäufers GOR006133206

Inhaltsangabe:

As a top executive, you've almost certainly forged strategic alliances with other companies. Some of these deals have worked--but many others have likely failed. In fact, companies worldwide launch more than two thousand strategic alliances every year, and more than half never deliver as promised.

In Strategic Alliances, Steve Steinhilber proves that, despite the odds, alliances are critical to the business strategy for companies competing globally: customers want integrated solutions to their problems, and that's pushing companies to work together to create differentiated offerings. Equally crucial, well-managed alliances generate important forms of business value, including new products and accelerated growth.

Drawing on his experience as the head of Cisco's Strategic Alliances group, Steinhilber has created tools and guidelines that will help you forge alliances that work. He describes the three essential building blocks of successful alliances and explains how to establish:

The right framework--by articulating how an alliance will help you achieve your company's strategic business goals and identifying potential partners
The right organization--by staffing your alliance organization with the right people and constantly honing their skills
The right relationships--by cultivating trust among the many key internal contacts in your organization and your alliance partners

Engaging and authoritative, Strategic Alliances shows you how to manage strategic partnerships more effectively and maximize their value in a complex and changing business environment.

From our new Memo to the CEO series--solutions-focused advice from today's leading practitioners.

Über die Autorin bzw. den Autor:

Steve Steinhilber is vice president of Strategic Alliances at Cisco.

Bibliografische Details

Titel: Strategic Alliances: Three Ways to Make Them...
Verlag: Harvard Business Review Press
Erscheinungsdatum: 2008
Einband: Hardback
Zustand: Good