The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies

Elgersma, Erik

ISBN 10: 1911498363 / ISBN 13: 9781911498360

Verlag: Lid Pub Inc, 2017

Beschreibung

656 pages. 9.00x6.25x2.00 inches. In Stock.

Bestandsnummer des Verkäufers __1911498363

Bibliografische Details

• Titel: The Strategic Analysis Cycle Hand Book: How Advanced Data Collection and Analysis Underpins Winning Strategies
• Verlag: Lid Pub Inc
• Erscheinungsjahr: 2017
• Sprache: Englisch
• ISBN-10: 1911498363
• ISBN-13: 9781911498360
• Einband: Paperback
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

This is an authoritative and practical guide to collecting, analysing and managing data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today's business environment. This book, written by a leading practitioner, explains the underpinning nature of data for a company's business strategy. The book begins with data collection: getting data is no big deal; getting the right data to win in the market is. It moves on to data analysis: turning data into actionable intelligence is what drives and determines competitive advantage. And, finally, managing data: how to organise your data collection and analysis to create winning strategies. This is a definitive book about one of the most important topics in today's digital and data-driven economy.

Über die Autorin bzw. den Autor

Erik Elgersma is Director of Strategic Analysis at FrieslandCampina. He speaks and lectures frequently on the topics of strategic analysis and data management. He is based in the Netherlands.