Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity

Jean-Noel Kapferer

ISBN 10: 0749420693 / ISBN 13: 9780749420697

Verlag: Kogan Page, 1997

Beschreibung

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Bestandsnummer des Verkäufers M00749420693-G

Bibliografische Details

• Titel: Strategic Brand Management: Creating and Sustaining Brand Equity Long Term: New Approaches to Creating and Evaluating Brand Equity
• Verlag: Kogan Page
• Erscheinungsjahr: 1997
• Sprache: Englisch
• ISBN-10: 0749420693
• ISBN-13: 9780749420697
• Einband: Softcover
• Zustand: good

Über diesen Titel

Inhaltsangabe

An in-depth account of aspects of brand management, dealing with the concept and practice of brand management in its totality. Examples and case studies are given throughout of brands across the world, paying particular attention to the development of global brands. This second edition is fully updated to take account of recent developments.

Críticas

"With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike." -- Design ""With its thorough analysis and numerous case studies, this is the best book on brands yet. It is an invaluable reference for designers, marketing managers and brand managers alike."" -- Design