The Strategic Key Account Plan

Sprache: Englisch

Verlag: Books on Demand, 2016

3739224576 / 9783739224572

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The other day in Germany: The Key Account Manager John Smith is told by his boss to create a Key Account Plan for an important, strategic customer. Should he now quickly prepare a PowerPoint presentation and show it to his boss so he's satisfied? Is a Key Account Plan actually a presentation or a real tool? If it actually is a tool, what characterizes a good Key Account Plan? How should such a Key Account Plan be structured? Should the Key Account Manager prepare this plan by himself? Just as he is contemplating all these questions, he stumbles on an interesting survey. According to this study only 20% of Key Account Managers said that they actually use this plan as a tool in their daily work, but it was this 20% that was more successful than their competitors in the year of the crisis in 2009 The conclusion from the survey catches John Smith's attention and he decides not to prepare a mere presentation but to make the most of the Account Plan by using it as a real tool. If you can identify with John Smith, this book is for you. This book will help you to structure and prepare a Key Account Plan in a professional manner. You have already prepared an Account Plan? Then use this book for a thorough scrutiny of your plan. This book is intended to be used as a guide for your work, so you can immediately put into practice what you have just read.

Bestandsnummer des Verkäufers CIN3739224576G

Titel
The Strategic Key Account Plan
Autor
Hartmut Sieck
Verlag
Books on Demand
Veröffentlichungsjahr
2016
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
3739224576
ISBN-13
9783739224572

World of Books Inc

Montgomery, IL, USA

Verkäufer/-in mit 2 Sternen

AbeBooks-Verkäufer/-in seit 23. März 2026

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