Strategic Management (7th Ed.)

Hunger, J. David and Thomas L. Wheelen

ISBN 10: 0130872962 / ISBN 13: 9780130872968

Verlag: Prentice Hall, Upper Saddle River, NJ, 1999

Beschreibung

xxix, 344, 14 pp. Second printing. Very light rubbing to the cover edges. The binding is tight and square, and the text is clean.

Bestandsnummer des Verkäufers 037696

Bibliografische Details

• Titel: Strategic Management (7th Ed.)
• Verlag: Prentice Hall, Upper Saddle River, NJ
• Erscheinungsjahr: 1999
• Sprache: Englisch
• ISBN-10: 0130872962
• ISBN-13: 9780130872968
• Einband: Trade Paperback
• Auflage: Seventh Edition
• Zustand: Very Good
• Zustand des Schutzumschlags: No Jacket

Über diesen Titel

Inhaltsangabe

For courses in Strategic Management at the undergraduate senior level, or at the MBA introductory level.

This comprehensive text provides an engaging look into new and traditional strategic management topics. Hunger and Wheelen's thorough coverage of topics helps students develop an understanding of the wide range of theories and research available in this field, from competitive strategy and industry analysis to environmental trends and ethics. Integration of international issues throughout provides an essential understanding of global economics and its impact on business activities in any location.