Strategic Management and Business Analysis

Williamson, David and Cooke, Peter and Jenkins, Wyn and Moreton, Keith Michael

ISBN 10: 0750642955 / ISBN 13: 9780750642958

Verlag: Routledge, 2003

Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine. Bestandsnummer des Verkäufers CHL10532244

Inhaltsangabe:

Strategic Business Analysis shows students how to carry out a strategic analysis of a business, with clear guidelines on where and how to apply the core strategic techniques and models that are the integral tools of strategic management.

The authors identify the key questions in strategic analysis and provide an understandable framework for answering these questions.

Several case studies are used to focus understanding and enable a more thorough analysis of the concepts and issues, especially useful for students involved with case study analysis.

Accompanying the text is a CD-Rom containing the models, tutorial guidance, and a PowerPoint presentation. A blank template is provided for each model, enabling students to actively interact and enter their own data - an effective 'what if...' facility. This will enable students to appreciate the limitations as well as the advantages of the strategic models.

Über die Autorin bzw. den Autor: Senior Lecturer in Operations Strategy and Awards Tutor for Postgraduate Business Programmes in Operations and Supply Chain Management, Staffordshire University Business School.

Bibliografische Details

Titel: Strategic Management and Business Analysis
Verlag: Routledge
Erscheinungsdatum: 2003
Einband: Paperback
Zustand: Used; Very Good