Strategic Management: Concepts And Cases

Peter Wright, Mark Kroll, John Parnell, Peter L. Wright,,

ISBN 10: 0136817505 / ISBN 13: 9780136817505

Verlag: Prentice Hall, 1998

Beschreibung

New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.

Bestandsnummer des Verkäufers ABEJUNE24-61442

Bibliografische Details

• Titel: Strategic Management: Concepts And Cases
• Verlag: Prentice Hall
• Erscheinungsjahr: 1998
• Sprache: Englisch
• ISBN-10: 0136817505
• ISBN-13: 9780136817505
• Einband: Softcover
• Zustand: Brand New

Über diesen Titel

Inhaltsangabe

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

Reseña del editor

Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.Features unique Strategic Insight boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure.