Strategic Management: Concepts and Cases

Wright, Peter L.; Kroll, Mark J.; Parnell, John A.

ISBN 10: 0136817505 / ISBN 13: 9780136817505

Verlag: Prentice Hall, 1998

Beschreibung

Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item for full refund. Ships USPS Media Mail.

Bestandsnummer des Verkäufers OTV.0136817505.VG

Bibliografische Details

• Titel: Strategic Management: Concepts and Cases
• Verlag: Prentice Hall
• Erscheinungsjahr: 1998
• Sprache: Englisch
• ISBN-10: 0136817505
• ISBN-13: 9780136817505
• Einband: Softcover
• Zustand: very_good

Über diesen Titel

Inhaltsangabe

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

Reseña del editor

Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.Features unique Strategic Insight boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure.