Strategic Management Creating Value In Turbulent Times (Pb 2004)

FitzRoy, Peter; Hulbert, James

ISBN 10: 0470857315 / ISBN 13: 9780470857311

Verlag: Wiley, 2004

Beschreibung

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.

Bestandsnummer des Verkäufers ABNR-74208

Bibliografische Details

• Titel: Strategic Management Creating Value In Turbulent Times (Pb 2004)
• Verlag: Wiley
• Erscheinungsjahr: 2004
• Sprache: Englisch
• ISBN-10: 0470857315
• ISBN-13: 9780470857311
• Einband: Softcover
• Zustand: New

Über diesen Titel

Inhaltsangabe

This MBA level book offers a managerial perspective of strategic management, which the authors define as the task of creating organizations that generate value in a turbulent world. It covers all core areas of the subject in depth, but also includes many topics omitted by competing titles. Written in an accessible style and drawing on numerous examples of leading companies, Fitzroy and Hulbert demonstrate that the major driver of success is the quality of a firm's strategic management. Their clear learning objectives will ensure that readers emerge equipped to meet this challenge.