Strategic Management

de Kluyver, Cornelius A.

ISBN 10: 1631570730 / ISBN 13: 9781631570735

Verlag: Business Expert Press, 2015

Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Bestandsnummer des Verkäufers 00100704413

Inhaltsangabe:

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage. Successful strategies re ect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company's core competencies and assets. Generic strategies rarely propel a rm to a leadership position. Knowing where to go and nding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Über die Autorin bzw. den Autor: Professor, University of Oregon

Bibliografische Details

Titel: Strategic Management
Verlag: Business Expert Press
Erscheinungsdatum: 2015
Einband: Softcover
Zustand: Very Good