Strategic Management: Principles & Practice This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

Bestandsnummer des Verk�ufers 7719-9781408063958

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Bibliografische Details

Titel: Strategic Management: Principles & Practice
Verlag: Cengage Learning EMEA
Erscheinungsjahr: 2014
Sprache: Englisch
ISBN-10: 1408063956
ISBN-13: 9781408063958
Einband: Paperback
Auflage: 2. Auflage
Zustand: Very Good

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Inhaltsangabe

What purpose does Strategic Management serve in modern businesses? Why do different businesses have different strategies? Is traditional strategic thinking still relevant for today? This dynamic textbook looks at strategy from a local to a global level, and uses real-life examples of businesses and individuals to provide an up-to-date view of Strategic Management in the current economic environment. In this new edition of Strategic Management: Principles and Practice, Barry J. Witcher and Vinh Sum Chau offer a practical and thought-provoking analysis of what Strategic Management is and how it can be put to good use.

�ber die Autorinnen und Autoren

Dr Barry J. Witcher is Reader in Strategic and General Management at the Norwich Business School, University of East Anglia (UEA).

Dr Vinh Sum Chau is Senior Lecturer in Strategy at the University of Kent’s Business School and faculty member of the UK ESRC Centre for Competition Policy (CCP)

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